Betterness has secured an additional $1 million in seed financing, bringing its total seed round to $3.5 million. The startup builds an AI-powered platform that connects consumers, healthcare providers, gyms and wellness brands.
The extension was led by a private investment group with pharmaceutical expertise. Other investors have backgrounds in AI, venture capital, healthcare and blockchain. The company had raised $2.5 million as of April.
Betterness says its business customers have moved from beta testing into daily operations. According to the company, locations using its Betterness One platform process an average of $500,000 annually in member bookings. Its AI life coach, Bett-i, is designed to draw on data from wearables, lab results and other sources.
The Florida angle
Betterness is based in Miami, and its next launch is local. On November 15, the company is preparing to open its first neighborhood wellness network at Miami Worldcenter in Downtown Miami. The initiative, called Worldcenter Perks, brings together more than 30 local businesses.
Users can join a neighborhood community inside the free Betterness app, view offers from participating businesses and stay connected with them. Early partners include Wynwood Padel Club, which offers members 20% off court bookings, and SWEAT440, which is participating through its Brickell and Midtown studios.
Co-founder and co-CEO Demian Bellumio said the company tested the platform in beta with Miami businesses that allowed it to work deep inside their operations.